Muma College of Business

High-stakes logistics: USF team wins national supply chain case competition

04/24/26 — The case was based on current trends in the supply chain industry and the competition was designed to mirror the speed and pressure of real-world logistics decision-making.

USF study reveals chatbots with empathy can worsen customer reactions

04/20/26 — The findings suggest that customers hold different expectations for humans and artificial intelligence, particularly around emotional awareness. Making chatbots more humanlike is not always the right strategy.

USF finance students take immersive trip to New York鈥檚 financial exchanges

04/13/26 — The immersive trip 鈥� a culmination of their first year in the Finance Talent Pathway program 鈥� took them to some of the storied sites and historical pillars of the global financial markets.

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