06/12/25 — A new study found that many consumers tend to fall for fake online reviews as a result of "truth bias." Researchers hope study findings help more consumers be vigilant when browsing online.
06/04/25 — The research investigates a key question: Are consumers naturally skeptical of online reviews, or do they tend to believe them? The answer lies in what psychologists call a 鈥渢ruth bias.鈥
Some students leave college with a tight-knit circle of friends, others with impressive resumes. Twin sisters Cherish and Unique Alston are walking away with that 鈥 plus thriving startups and thousands of dollars in awards to fuel their journeys.