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USF marketing professor Carol Osborne explains the enduring pumpkin spice craze, from why consumers love it to its endless product extensions and lasting seasonal appeal.
October 13, 2025Research and Innovation
Bernstine is the senior vice president of strategy for United Soccer League. He serves as an adjunct professor in the Vinik Sport & Entertainment Management program.
October 13, 2025Honors and Awards
Christian Hardigree, regional chancellor at the 最新天美传媒 St. Petersburg, was named the new president of Texas A&M University-Victoria. Her last day at USF St. Petersburg is Nov. 3.
October 13, 2025Events
USF鈥檚 Gamma Iota Sigma Delta Beta chapter wins national Bowers Award
The Delta Beta chapter 鈥� founded in spring 2023 鈥� became the youngest chapter in the organization鈥檚 history to receive the top collegiate chapter award.
October 13, 2025Business News, Honors and Awards
Under Hardigree鈥檚 leadership, the campus spearheaded new initiatives that supported student success, introduced and enhanced academic programs, and built even stronger connections with elected officials and the surrounding community.
October 10, 2025Business News
Florida SBDC at USF plays key role in new Tampa Entrepreneur Support Hub
The Florida SBDC at USF will deliver one-on-one technical assistance to microenterprise entrepreneurs, as well as scale-up services for small businesses through its Growth Acceleration program.
October 9, 2025Business News, Entrepreneurship
Muhittin Cavusoglu, assistant professor in the School of Hospitality and Sport Management, writes about rewards bonuses on travel rewards credit cards.
October 7, 2025Research and Innovation
The research highlights a nuanced psychological mechanism: employees tend to view gradual behavioral changes in leaders as more credible and sincere compared to abrupt transformations.
October 7, 2025Research and Innovation
Published in the Academy of Management Journal, the authors found that employees see quick change in response to feedback as less authentic than gradual change.
October 7, 2025Research and Innovation
To meet growing demand, The Baldwin Group School of Risk Management and Insurance expanded beyond its original Sarasota-Manatee location, allowing students to major in risk management and insurance on all three campuses.
October 6, 2025Research and Innovation
Seckin Ozkul, assistant professor in supply chain management, discussed pharmaceutical supply chains on the Insights by Pharma.Aero podcast.
October 6, 2025Research and Innovation
Too good to be true? USF study reveals leaders who change too fast are viewed as less authentic
If change happens too quickly, skepticism may arise, and employees are likely to believe it鈥檚 too good to be true, according to a paper published in the Academy of Management Journal.
October 6, 2025Business News, Research and Innovation