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Consumers associate sustainability with human care, not artificial intelligence

As companies race to use artificial intelligence in product development, new research shows consumers may penalize AI-designed products on one of the marketplace's most important attributes: sustainability.

July 10, 2026Business News, Research and Innovation

As a co-founder of Elora, Addison Bounds is working to launch the company’s revolutionary invention: jewelry capable of detecting traces of drugs frequently used to spike beverages.

July 9, 2026Entrepreneurship

A new USF study that examined over 20 years of data from Florida's Citizens Property Insurance Corp. reveals that premium discount incentives are not enough to prompt widespread adoption of hurricane mitigation measures.

July 8, 2026Research and Innovation

As part of this summer's USF Sport Business Bootcamp, high school students toured the Tampa Bay Buccaneers' AdventHealth Training Center.

July 8, 2026Events

A new USF study provides evidence that insurance pricing shapes households' decisions to invest in making their homes more resilient to extreme-weather damage.

July 6, 2026Business News, Research and Innovation

The state's unemployment is outpacing the national average. The candidate pool is flooded with graduates seeking similar work. And artificial intelligence (AI) is changing the game for employers and job seekers alike.

July 2, 2026Research and Innovation

In times of crisis: New USF research reveals whether being a political outsider helps or hurts

Whether an institutional outsider sinks or swims in a crisis isn't about who they are, but about the conditions they face. New research examines how political outsiders responded to the 2020 pandemic and 2008 financial crisis.

July 2, 2026Business News, Entrepreneurship, Research and Innovation

Stronger ties: USF visits Seoul in joint research conference with Sungkyunkwan University

The trip solidified the partnership between the two academic institutions, which began in 2025, as well as USF’s growing international research collaborations and global engagement efforts.

July 1, 2026Business News

Rob Brown, KellyLee McFrederick and Sandra Brown, Ph.D. are all three guests for this EMR and wireless discussion, hosted by Miriam Eckenfels.

July 1, 2026Research and Innovation

As chairman and CEO of Celsius Holdings, John Fieldly ('04, Accounting) oversees a global energy drink portfolio, a team of 1,300 employees worldwide, and a company that generated $2.5 billion in 2025.

July 1, 2026Spotlights

Nearly 25 years after graduating from USF with a degree in finance, Chad Mallo returned to the Tampa campus — this time as a summer camp instructor in the Bulls Finance Camp.

June 26, 2026Business News

Patricia Gaukel, Kerkering Barbario Faculty Teaching Fellow in the Lynn Pippenger School of Accountancy, explains the benefits of a budget and shares tips on creating and sticking to a budget.

June 24, 2026Research and Innovation