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A groundbreaking research initiative in Tampa Bay will help determine if artificial intelligence, often considered a great equalizer, is mitigating racial and economic gaps or widening entrepreneurial divides.
June 16, 2026Entrepreneurship, Research and Innovation
A recent study shows the job market in Tampa and St. Petersburg to be one of the fastest growing in the nation.
June 7, 2026Research and Innovation
×îÐÂÌìÃÀ´«Ã½ invests $1.7 million in 60 faculty across 12 colleges to foster research innovation, collaboration and impact - USF Research
The newly formed Council on Research, Scholarship and Creative Activity oversaw six internal award competitions. Collectively, these programs represent a $1.7 million investment supporting 60 principal investigators across 12 colleges.
May 21, 2026Research and Innovation
Achieving GPA perfection: Muma students named King O’Neal Scholars
Aside from their perfect academic records, they shared their stories of resiliency, achievement, and what made their time at USF so special.
May 7, 2026Business News, Honors and Awards
When an empathetic chatbot can make things worse
After a service failure, customers expect empathy. When a human employee understands a customer’s frustration and shows they share that feeling, it can calm tensions and rebuild trust. But new research suggests that when a chatbot tries the same tactic, it can backfire.
Online reviews: Repetition matters more than reading it closely
Most of us assume we carefully weigh online reviews before making a purchase. New research suggests something simpler — and more powerful — is at work: repetition.
Partnerships with Purpose
How Academic-Industry Research is Uncovering Valuable Insights for Industry
R&D: The key to breaking through plateaus for tech firms
Fast growth is often the hallmark of information technology companies. But that speed comes with risk.
Training AI to think like a hacker, before the hack happens
Artificial intelligence now powers many cyber defense tools, from malware detection to intrusion monitoring. But attackers have learned how to manipulate those systems, subtly altering malicious code to slip past AI defenses. A new framework aims to close that gap.
What really drives retailers’ online supplier choices
When retailers shop for manufacturing capacity online, they move fast, and they’re watching the bottom line. New research co-authored by Lu Kong, assistant professor of information systems at the ×îÐÂÌìÃÀ´«Ã½, finds that production speed and price outweigh nearly every other factor when retailers choose suppliers on digital marketplaces.